Behind the Brand
The creative drive with which Lara D’Alpaos designs her Lara D’ eyewear collections is truly revolutionary. The entrepreneur and designer has been pursuing her independent project since 2010, after honing her passion for design with a degree in Architecture and long experience spent in the family business in her youth. Working in her father’s business in the heart of Italy’s famed eyewear district represented an important foundation that enabled her to develop her entrepreneurial mindset within the eyewear industry.
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Lara is responsible for designing every last detail to create unique glasses including from a technical standpoint. To achieve this, it’s essential for her to have in-depth knowledge of all phases of eyewear production and to maintain partnerships with specialists within the sector on a daily basis. This extensive product knowledge serves to inspire Lara’s exploration of cutting-edge shapes, colours and techniques, in a process of continuous creation and research.
Lara's desire to experiment is always bold yet never ill-judged. She expresses a sense of refined taste and a meticulous attention to precious adornments. What guides her inspiration and vision for the future is her enduring passion for art and the iconic shapes that have marked the history of eyewear.