Behind the Brand
To become the most innovative eyewear company in the world. It’s in our DNA. To break new ground, use new technologies & materials. We are maker of innovative eyewear.
The pursuit of the perfect pair of glasses. Bringing the wearer ultimate comfort is top of our agenda. We make ultra thin frames. Lightweight. No screws. Easy to adjust. Happy customers.
Rooted in the Danish Design Tradition
The simplest ideas are often the hardest to get. The solution which makes you think: why didn’t I think about that? Such an idea is a result of eliminating all unnecessary elements. That’s what we strive for. Every day.
Working out of the Danstruplund Estate in the midst of beautiful nature North of Copenhagen, we escape the clutter and chaos often associated with modern lifestyle. Here we free our minds and get back to our roots. Our Danish design heritage.