Although Superdry’s success may not have happened overnight, it is no less impressive. The British label has perfected the art of combining vintage American fashion with Japanese influences and they owe their popularity to this unique style. The high quality of Superdry’s products can be seen in their selection of fabrics, unique details, authentic vintage washes and hand-drawn graphics. All of these style aspects can also be found in Superdry glasses to one degree or another. The brand’s distinctive style has generated international appeal, even among celebrities. Notably David Beckham and Kate Winslet gave the label a jump-start, so that today international personalities like Helena Christensen, Leonardo DiCaprio or Pixie Lott can be seen sporting designs by Superdry. Once the Superdry brand had established itself on the urban streetwear market, the designers didn’t sit back and relax, but rather sought new shores. Their next successful move was to make a name for themselves in the eyewear and sunglasses market. Here, Superdry’s trendy designs not only set new standards, but also showed that the dusty and stagnating eyewear industry could have unexpected surprises with new elements and design influences.

Due to the symbiosis between the vintage US-American influences and Japanese graphic elements, the chic Superdry eyewear models with retro frame shapes make "old" look like "new". The brand experiments with a range of materials in its glasses frames, from bamboo and wood to classic metal and acetate frames. On a technical level, Superdry glasses also stand out from the competition. In addition to the first-class workmanship, the seven-piece, Japanese hinge lends stability and durability to the frame.Yet despite their innovations in materials and hinges, it’s above all Superdry’s trendy designs that win the brand their favour. In terms of colour, the Superdry eyewear collection goes the extra mile with creative colour and pattern combinations, especially in darker tints and tortoise patterns. Whether square, round, trapezoid or rectangular, Superdry glasses are a good choice in every shape and colour. Designed with everyday use in mind, they complete and compliment any outfit.